WEBINAR SERVICE
Connect personally with your target audience in a scalable way! With a webinar approach that delivers results.
A webinar is a fantastic tool for connecting with your target audience in a personal way. It gives your viewers the feeling of personal contact, laying the groundwork for future interactions. Providing additional information, giving a demonstration, or even presenting a quote? That's the power of a webinar.
- High engagement; your audience shows genuine interest
- Go in depth; you get the chance to tell your full story
- Targeted communication, reaching only those who want to learn more
- Interactive, answer your viewers' questions in real time
- Complete peace of mind, tailored to what you NEED
Your webinar in 6 steps
1. Your audience stays engaged
Webinars engage your audience for longer periods and are often watched until the end, as viewers feel directly addressed.
2. In-depth connection
Engage your audience as if it's a personal conversation. Tell your story from start to finish and persuade your target audience.
3. Simple
No, you don’t need a large studio for a successful webinar. We have the technical expertise to keep your webinar affordable.
4. Lead Qualification
Those who have stayed until the end of your webinar could become your next customers. Follow up with them with new valuable content!
5. Targeted messaging
Your audience has specific expectations for your webinar. You can deliver exactly the content they want. Super effective!
6. Interactive
With the right moderation, you can answer questions directly, gather feedback, and respond immediately to the needs of your viewers.
Success Stories
Print .Vlaanderen
Frequently Asked Questions
How do you ensure the webinar remains interesting and engaging?
We not only help you determine who to reach with which content but also assist in the content preparation. For example, instead of reading off texts, use bullet points to have a conversation with your audience. We can leverage feedback from your sales and marketing team, frequently asked questions from customer service, and much more. We ensure that you only need to focus on delivering your expertise.
I have no experience with webinars, is that a problem?
We're confident that you do have experience sharing your expertise and passion with people! So if you’re not comfortable delivering a monologue, we can turn it into a conversation with one of our moderators. Don’t worry; your audience won’t mind. As long as what you share provides valuable insights, that’s what matters most!
How do you measure the success of the webinars?
We stellen vooraf samen de doelstellingen op die we willen bereiken. Gaat het om het aantal kijkers? Een aantal offerteaanvragen of inschrijvingen op jullie nieuwsbrief? Niet alleen gaan we achteraf deze resultaten samen opvolgen, maar bouwen we ook de customer journey op rond deze doelstelling. Zo maken we een promo die mensen overtuigt zich in te schrijven, of voorzien we de nodige content om je kijkers achteraf warm te houden in een geautomatiseerde emailflow. Reken op ons om alles in het werk te stellen om je doelen te halen.
What infrastructure do we need to organize this?
Videomarketing.be has all the necessary hardware and software in-house to handle most projects. If there’s anything crucial that we don’t have, we will rent it from one of our partners! We specifically seek out the equipment you need and ensure we do not exceed the budget. Often, a simple room with an internet connection, a table, and two chairs is sufficient for our setup.
Do we need to provide a large space?
With a space of about 3 by 4 meters, we’re already making good progress. And a good internet connection to go live. Of course, it needs to be quiet so there are no distractions during the recording, for both the speaker and the viewer. If needed, we have a room in our studio that can be used!
I find going ‘live’ too stressful, what can we do about that?
We can also pre-record the webinar so that any mistakes can be easily edited out. The downside is that it’s harder to interact with your audience’s questions, but the advantage is that you can use the same recording to host the webinar multiple times by streaming the recorded session. We collect participants' questions and provide answers in follow-up emails, where we also invite them to stay in touch with us. Double win!
How much preparation time is needed?
A well-organized webinar does require some preparation time. We need to create an invitation for a campaign that promotes the webinar and provides additional details on the registration page. Meanwhile, we will prepare the branding elements to be incorporated during the broadcast. Therefore, we recommend starting the process about a month and a half in advance.
What makes a successful webinar?
Preparation is everything! While the registration campaign is ongoing, we handle the necessary arrangements. We develop a technical plan, define the content with you, and prepare accordingly. We also set up a "counter" that plays before the webinar starts so that early visitors know they are in the right place and don’t leave before the webinar begins. We conduct a technical rehearsal and a dry run where we go over the content together without broadcasting. A good webinar clearly outlines what it will cover at the beginning, welcomes attendees, introduces the presenters, and reviews the expected structure. We also clarify the rules, such as how questions asked in the chat will be answered in a follow-up email sent to all participants. We always end with a call-to-action encouraging further engagement.
How will you handle the streaming?
We typically use MS Teams to welcome guests, but we have experience with various services and can adapt to your preferences. If needed, we can even stream live from multiple locations simultaneously, though this can be more complex. Be sure to let us know your expectations!
"Door het op een geplande manier aan te pakken met een videotraject staat het gewoon klaar. "
Marie Van de Putte
Coördinator zorgzaam Leuven
What does all of this cost?
- Kick-off Editorial Meeting
- Content Preparation
- Promo- en uitleg video
- Subscription Page
- Recording/Streaming Webinar
- Moderator
- Recap video of the webinar
- Automated Follow-Up Emails
- Social Media Shorts
- Results Review
Basic
-
Premium
-
-
- 8
Ultimate
-
- 16
Custom
Would you like a customized package? Quickly fill out the multiple-choice form for a tailored quote.
