PODCAST & SEO PLAN 

A thorough approach to content marketing will certainly require some of your time. However, our streamlined workflow minimizes this to a minimum. After an initial intake session, we handle the content preparation for guiding the podcast discussions. With flexible moderation, we capture your expert insights during recording, providing a comprehensive foundation for developing all related texts. Since this input comes directly from you or a chosen expert, you'll likely find you need to make much fewer adjustments than you might expect.

First of all, it’s great that you’re working with a creative partner who understands your needs. While we also produce video content, what we offer is significantly different from a traditional video partner. At Videomarketing.be, we use video to enhance your social media, content, and advertising strategies with a focus on results and return on investment. We apply the right tools for the specific challenge. Of course, all our products are well-crafted and professionally presented, but we always aim to implement actions that deliver the most results. Think of it like this: you wouldn’t use a screwdriver to drive a nail into the wall. We don’t create traditional corporate films; instead, we collaborate with other experts for that. For example, we often work with other production houses that provide footage which we then transform into a series of video shorts.

Yes, without exception! We follow a video-first principle because search engines prefer pages with videos and the same goes for social media. However, we do recommend supporting your video with comprehensive and relevant text. We can create this text by extracting valuable insights from the video and adding nuanced and additional information. This approach not only boosts your content in search results but also makes it more accessible to those who prefer reading over watching a video, especially in busy waiting areas.

The short answer: no, absolutely not! The long answer? Since only a small percentage of your network will see your message, you typically appear to your audience only once every few weeks. However, there is such a thing as "too much posting." If the platform calculates an average of posts and interactions, it will show your content less frequently if too many posts receive little interaction. Fortunately, video is a medium where you can expect high engagement—provided it's done right, of course.

We focus on organic metrics such as impressions, views, engagement rates, and click-through rates. On social media, the key statistic is the engagement rate because it has the greatest impact on how your video is distributed by the platform. It also serves as the main indicator of how your audience perceives your messages. On the website, we emphasize dwell time (the amount of time spent on a page) and, of course, unpaid website visits. Since all platforms are interconnected, we look for correlations between spikes on the website and social media to identify patterns. Throughout the year, we aim to find the perfect content mix so we can refine our focus for the following year.